East Lothian Entrepreneur finds success by embracing digital economy- Edinburgh Evening News -2/11/21
Journalist -Julie Douglas
An East Lothian entrepreneur is backing an initiative to help business startups and SMEs succeed in the digital economy.
Geraldine McCullagh, who owns and runs Me-Time Therapies in Musselburgh, wants to see others gain access to the global marketplace by signing up to the Amazon Small Business Accelerator. The scheme has already helped more than 12,000 Scottish startups and small businesses to build digital skills during the pandemic, with more than half of these firms planning to increase
investment in digital infrastructure over the next year.
Around 3,000 Scottish SMEs now sell professionally on Amazon, with around 450 in Edinburgh generating £20m in export sales in 2020.
Geraldine is one of a number of local entrepreneurs who have agreed to share their success stories in a series of free online training sessions being organised by Enterprise Nation, in partnership with Amazon and Scottish Enterprise.
Without the support of Amazon and Scottish Development International, she believes her business – selling a range of natural body butters, balms, and self-care kits– would not have survived the pandemic.
She says: “You have nothing to lose and everything to gain from learning how to sell your products globally.
“I was able to focus on what I am good at – making products – while Amazon took on the responsibility of logistics and delivery to customers, which I’d never been able to do as well.
I also feel a deeper connection with my customers who can see from my online store that I make every one of our products by hand.”