Meet The Maker: Me-Time Therapies

Meet the Maker - Eco products by Me-Time Therapies

Meet The Maker: Me-Time Therapies

I was featured as Meet the Maker in the Green Parent Magazine as a result of winning for the third year in a row,  ‘Best Buy’ for my Vegan Body Butter.

I started Me-Time Therapies in 1996 offering Complementary therapies. Over the past 25 years, I have expanded the business by offering short 1day/2day therapy courses in Aromatherapy, Hand Reflexology, Indian head massage, and Self-Care. In the past 4 years, I have also added teaching Mindfulness classes along with adding an Eco- Beauty product range. My product range is Make your own Body butter & Lip Balm kit, Self-Care kit, Vegan Body Butter, and a selection of massage balms. I enjoy making products as combines my love of cooking, being in nature, using Aromatherapy oils, and also be eco-conscious.

MY MORNING ROUTINE
I moved house last September so my new morning routine is sitting in my conservatory on my green velvet rocking chair and admiring my flowers in my garden and listening to the birds. I am very fortunate that I can have a slow mindful start to the day. I find this helps me stay calm throughout the day which results in me getting more achieved.

MY FUTURE PLANS
As I will be celebrating 25 years in business in April 2022, I will mark this anniversary by offering different promotions with 25% off on therapies, courses, and eco-beauty products.

3 THINGS ABOUT ME-TIME THERAPIES
My brand is

1. being a heart-based business where my primary aim is to help and be of benefit to others

2. using only natural ingredients in my eco-beauty product range

3. offering ‘me-time’ by coming for therapy or on a course and also offering ‘me-time’ at home by using the Self-Care kit, Massage Balms & Body butters.

https://thegreenparent.co.uk/Meet the Maker – Me-Time Therapies

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Mindful Living helped grow Me-Time Therapies

Mindful Living Geraldine McCullagh

Mindful Living:  How this allowed Me-Time Therapies to flourish and grow

Since I have introduced living in a Mindful way, my business Me-Time Therapies has become more successful. The definition of Mindfulness is ‘being aware of what is happening as it is happening’.  It is not another thing to add to our already busy day. Mindfulness is a specific way of living your life.

Unlike Meditation, I can practice Mindfulness anytime and anywhere and can apply it to any situation or task throughout my day. Meditation is setting time aside each day to sit alone for at least 20 minutes to help quieten the mind and being aware of our body sensations.

Mindful Living: Focusing on one task at a time rather than Multitasking

I feel Mindfulness helps me keep my full attention on the task that I am working on. I am better now at being able to focus on the task and ignore distractions around me. I feel more contented when I complete a task fully rather than switching backwards and forwards to different tasks. I find multitasking causes my mind to become too busy and results in me feeling anxious and a feeling of a sense of failure.

I also find using Mindfulness helps me overcome procrastination when I am faced with a task that is causing me to worry and stress. Previously, I would let my mind wander off into negative thinking causing more anxiety. By putting off a task, I realised I was wasting time and energy and unable to relax. I now implement Mindfulness techniques by breaking down the task into stages. I start with the most important part of the task that needs action in order for me to complete the larger overall task.

As I complete each task, I pause and congratulate myself for achieving this. This is helping replace my harsh Inner Critic voice who previously would berate me and I would have this sense of not being ‘good enough’.

At end of each day, I now reflect on the day and look back on what happened throughout the day that I was grateful for. Rick Hanson, author of the Buddha’s Brain calls this ‘taking in the good’. This helps rewire the neurons in our brains and also releases ‘feel-good’ hormones into our bodies.

This is a much better way to get off to sleep. Previously I would ruminate over something that caused me to feel stressed. This also resulted in releasing more adrenaline into my body which would further inhibit sleep.

Mindful Living: Setting goals in alignment with my values.

By living in a Mindful way, I now pause when asked to do a piece of work. I check in with myself to see if the request is in alignment with my values and if it will be moving my business in the direction that I am focusing on. I can now comfortably say ‘No’ to work that moves me away from the long-term goals of my business. This also results in me having more ‘Me-Time’ as I am no longer over-stretching myself. In the past, this has caused me to feel resentful and also close to burnout.

Mindful Living:  Meditations helps to quieten my mind

By practising regular Mindfulness Meditation, it has helped me train my mind to be calmer. This has resulted in having moments of insight and inspiration. My most successful business projects have come to me in this way.

Since training in Mindfulness and Self Compassion, I have successfully added a product range to Me-Time Therapies.  I had wanted to create and sell products for so many years but lacked belief in myself.

Mindful Living- Learn how to live in a Mindful way.

If you would like to also become more Mindful in your daily life, the next Mindfulness in Daily Life course commences on Tuesday 24th August. More information Mindfulness Course for Beginners – Being Mindful in Daily Life

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Luxury Adviser: How I Transformed My Therapy Business

Luxury Adviser Feature: How I Transformed My Therapy Business Online During The Pandemic Article

Luxury Adviser Feature -July 2021 

When I launched my business Me-Time Therapies 24 years ago, my main offering was in-person massage and therapy treatments. For these appointments, I had developed a range of natural, sustainable massage balms to use on clients.

The rise of clean beauty

Over the years I noticed that there was a huge demand for clean, eco-friendly beauty products using natural ingredients, something I was already making on a small scale for my clients. In 2017, I refined my products and their packaging and started selling on Amazon as an additional source of income.

People really care about what what goes into their skincare products so I am completely transparent about the ingredients I use. Similarly, the packaging used for all of my ranges is reusable and eco-friendly and everything is handmade with care by myself.

My massage balm, body butter, lip balm and self care kits, all use eco-friendly and 100% natural ingredients. What sets my products apart is that, given my aromatherapy background, I can create aromatherapy blends that will help customers feel relaxed or invigorated depending on their needs.

The impact of the pandemic

The client side of the business was still my primary source of income, so when the pandemic hit last year forcing me to halt all consultations I went into panic mode. I had appointments booked in that had to be cancelled and I had to completely rethink how I was going to make an income.

I refocused my business strategy on my products and doubled down efforts online. People were becoming increasingly conscious on mindfulness during a time of isolation, and demand for products like mine increased. People were either looking for something to use themselves, or as a gift to check in with loved ones.

How I shifted to sell clean beauty online 

Thanks to having established a small business Storefront on Amazon, the pivot to a more product-led business model was fairly straightforward and it became my main source of income. This meant I was already in a good place to reach new customers and fulfil orders. Amazon’s distribution network was one of the ways I could maintain sales with a good service to customers.

With Amazon handling fulfilment, it meant I was able to focus more on making the high-quality products that my customers have grown to expect. As I am the only person in the business, it is reassuring to know that this aspect of my business is in capable hands.

There were several key ways I adapted my strategy to not only sustain the income I had lost from therapies, but make my products a more prominent part of my business and continue to grow during this time:

  1. I solidified the relationships with suppliers and placed more considered orders for materials strategic order sizes to ensure I was always properly equipped and limiting wastage.

  2. I doubled down on production and increased the inventory held with Amazon to meet the increased demand for my products. This helped me to not only meet delivery deadlines, but also expectations of my customers.

  3. I expanded my product ranges to cater to new customer needs. As we emerged from the first Lockdown in July 2020, and massage therapists were returning to work, I developed the Muscle Relax Balm for more professional use. Similarly, in the run-up to Christmas, I launched the Self-Care Kit which proved as a popular gift as people isolated over the festive season.

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Scottish business thriving during the pandemic

Meet the Maker - Eco products by Me-Time Therapies

Scottish business growing through the pandemic article.

I have been featured as one of 10 Scottish-based businesses growing and surviving through the COVID-19 pandemic.

https://www.insider.co.uk/news/10-scottish-businesses-growing-through-23996058

10 Scottish businesses growing through the Covid challenges

As Scotland takes its first tentative steps out of lockdown and reopens much of the economy this week, we’re taking a look at some of those who have risen to the challenge of the coronavirus and grown their businesses regardless.

These smaller Scottish firms come from a variety of sectors, but all show how innovation, determination, hard work and diversification can overcome even the most unprecedented of obstacles.

We’ve rounded up a range of entrepreneurial companies not just surviving, but thriving, through the pandemic.

Here are of course many more inspirational success stories of the last 12 months, but here’s a selection of the most interesting entrepreneurial stories we could find:

Me-Time Therapies

This wellness and beauty business was founded by 49 year-old Geraldine McCullagh 24 years ago.

Originally, as a massage therapist, she made her own range of balms on a small scale to use on clients. However, as McCullagh noticed the rise in demand for clean and eco-friendly beauty products, she wanted to make these products more widely available, and in 2017 started selling them online.

Me-Time Therapies’ handmade products are available through Amazon, which she believes has been imperative for growth, particularly during the pandemic.

“Last March, I was concerned that I wouldn’t be able to sustain the business as offering therapies wasn’t allowed in lockdown, but demand grew for my products online, so I was able to pivot my business and they became my main source of income.” explained McCullagh.

Her Make Your Own Body Butter and Lip Balm kits on Amazon UK became popular as a birthday gifts, or as new skills to learn in lockdown.

“In August, as therapists in the UK were allowed back to work, I added a Muscle Relaxing Massage Balm to the range, and sales are now coming back in as therapists are able open up once again in the UK,” she added.

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Me Time Therapies Beauty Secrets Article

Beauty secrets by Me Time Therapies

Beauty secrets Green Parent Article – Sept 2020

https://thegreenparent.co.uk/articles/read/metime-therapies-beauty-secrets  

Extract from Me Time Therapies Beauty Secrets  Article

I started out offering Complementary therapies and over the years have branched out into teaching short courses in Indian head massage, Aromatherapy and Reflexology. In the past 3 years, I have trained as a Mindfulness teacher and now offering 8-week Mindfulness classes. I have also created a natural skincare range over the past 3 years .

The natural skincare products are

· Vegan Body Butter

· Relaxing Massage Balm

· Invigorating Citrus Massage Balm

· Make your own Body Butter & Lip Balm kit (Vegan)

Even though I have been in business for over 20 years, I only started to focus on my brand three years ago when I was creating my first product; Make your Own Body butter & Lip Balm kit.

By offering Wellness therapies, courses and products, my brand is about helping others and being of benefit to them by sharing my knowledge and skills.

SELF-CARE SECRETS

1. An Epsom Salt bath with Neroli & Geranium Aromatherapy oils followed by lying on top of my bed with a cosy blanket and doing a Mindfulness Body Scan.

2. Getting out into nature either into my garden or a walk by the sea helps me calm down when I feel overwhelmed by my ‘To-Do List’.

3. I also use Hand Reflexology when I am feeling anxious by massaging the Diaphragm, Solar Plexus and Head reflexes. I can do this anywhere (travelling or at home) as my hands are easily accessible.

BUSINESS PLANS

I am about to launch a Muscle Relax Massage Balm which is suitable for Body Massage, Indian head massage or for achy muscles post-exercise.

I teach a Self-Care Wellbeing Day and I am formulating a plan in how to create this as a Self-Care Kit to launch in October to sell as a Christmas gift.

THREE WAYS TO BE MORE SUSTAINABLE

1. Food – buying fresh ingredients, bulk buying nuts, pulses& rice and avoiding processed, over-packaged foods.

2. Organic gardening – having a compost bin and by avoiding pesticides it has encouraged bees & butterflies into my garden.

3. Making as many natural skincare products myself and buying natural skincare products that are free synthetic chemicals & preservatives.

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Summer Scents That Remind Us Of Our Favourite Holiday Destinations Article

Summer Scents

Summer Scents That Remind Us Of Our Favourite Holiday Destinations Article

Extract from  Cosyowl.com/guides/summer-scents-linked-to-our-favourite-holiday-destinations/

With many Brits unsure on whether to book a trip abroad to their favourite destination of choice, reminiscing on the scents abroad can be a comfort for many. Speaking with Clinical Aromatherapist Geraldine McCullagh of Me-Time-Therapies, the research also looked into how scent is linked to these types of holiday memories.

Geraldine commented:

“When we breathe in a scent such as a perfume or a food smell it triggers a reaction in the part of our brain (limbic system). The limbic system associates smells with emotions and memories. Our ancestors would have used scents to associate with feeling safe or in danger. If they had previously smelt food that was going off but still ate it, they would have stored this memory of being sick. The next time they smelt a similar smell of food going rancid, they knew not to eat it. Scents were extremely important to them to keep them alive.

“Breathing in a certain smell can stir up instant memories of the past holidays. The best example of this is when we smell sunscreen at home, it transports us back instantly to holidays in the sun. We usually associate the smell of sunscreen with images of ourselves lazing by the beach or pool and having fun. Another example for me is smelling cinnamon and transporting me back to the memory of eating Apple pie in America with friends”.

From the research carried out, sunscreen was a popular scent for holiday goers, with many remembering destinations such as Greece, Spain, Italy, Australia and Peru.

Geraldine continued:

“In today’s society, we are using scents such as lavender oil to fragrance our bedrooms to associate with feeling relaxed. Every time we smell lavender in our bedrooms we link that to the memory of relaxing and sleep.

“Supermarkets also use memory and smell to evoke fond memories. They waft the smell of cooked chicken through the supermarket. The smells instantly connect us with a favourite Sunday lunch with the family. We then buy the cooked chicken to relive this fond memory. The smell of a dentist waiting room or hospital can trigger memories instantly of feeling anxious and afraid even if we are just accompanying a friend/family to a dentist or hospital appointment.”

So whether you’re set to stay at home in 2020, or planning on booking a holiday for 2021, take some time to reconnect with the scents that remind you of your favourite destination!

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Plastic free mission at Me-Time Therapies

Meet the Maker - Eco products by Me-Time Therapies

Plastic free mission

My Plastic free mission when creating the Make your own Body Butter & Lip Balm kit in 2017  was to make it as ethical as possible and to help you cut down on 1-use plastic packaging.

Make your own Body Butter &Lip Balm kit

The kraft Cardboard Box:   you can reuse it  for e.g. store jewellery, hair accessories, craft accessories or Aromatherapy oils

The aluminium tins: you can reuse them when you make a new batch of Lip Balms & Body butters. You can also use them to decant sun lotion, aloe gel, after sun when going on holiday.

Bottle: the bottle is 100ml so you can reuse it for lotions to put into hand luggage/handbag to meet airport restrictions of the size of liquid bottles.

Tissue paper:  you can reuse it for wrapping presents.

Making your own skincare helps with going plastic-free

By learning to make your own natural skincare, you are cutting down on purchasing one-use plastic skincare containers and bottles.  By following the Recipe Cards and video tutorials, you will see how easy it is to make your own natural skincare in your kitchen. You can reuse the aluminium jars provided in the kit over and over again for your Body Butters and Lip Balms.

I also teach Make Your Own Natural Skin Care Courses throughout the year to small groups who are interested in only using natural ingredients on their skin and also reducing their own plastic waste.

The group learn how to makeCreate your own skincare

  • Intensive Hair Repair Conditioner
  • Anti-ageing Aromatherapy Face Night Cream
  • Aromatherapy Body Scrub
  • Aromatherapy Skin Repair Body Butter
  • Foot Bath Himalayan Salt and Seaweed Soak
  • Refreshing Foot Gel

All the skincare products will be put into aluminium jars to take home. The group participants can then reuse the jars to more natural skincare products with the six recipes provided in the ‘Make your own skincare’ class.

Massage Balms & Vegan Body butter

In 2018, I added to the natural skincare range and now offer

Relaxing Massage wax
Relaxing Massage Wax|Balm

Relaxing Massage Balm

 

 

 

 

Invigorating (Citrus) Massage Balm

Citrus Invigorating Massage wax
Invigorating Citrus Massage Wax|Balm

 

Muscle Relax Massage Balm

Muscle Relaxing Massage wax
Muscle Relax Massage Balm|Wax

 

 

 

 

 

 

Vegan Body Butter

vegan body butter
Vegan Body Butter

 

 

 

 

 

 

I use aluminium jars for the Massage Balms and the Body butter rather than hard plastic containers or 1-use plastic skincare jars/bottles. Once the balms and body butters have been used, the aluminium containers can be washed and reused or repurposed e.g. storing seeds to sow in the garden, storing paper clips or coins.

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Aromatherapy scents article in House Beautiful

smelling Aromatherapy scents

Scents that will make you feel calm and less anxious, according to science.

Here is the part of the article where I am quoted on ‘how scents can affect our mood’.

Geraldine McCullagh, a registered Clinical Aromatherapist at Me-Time Therapies, commented: ‘When we breathe in a scent, it triggers a reaction in the part of our brain (limbic system) and sets off a reaction in our bodies such as feeling calm or energised. The limbic system also associates smells with emotion and memories.

‘People tend to like the fruity-floral aroma of bergamot, which can result in feeling relaxed and their spirits uplifted. Lavender reduces muscle tension, and is regularly used to aid sleep. Geranium helps us to feel emotionally balanced and helps to reduce anxiety caused by stress and overwork.

‘Citrus scents are associated with an uplifting mood. For example, orange is sometimes called “sunshine in a bottle”, due to making people feel joyful and positive. Frankincense can create a sense of peace, helping people have time to breathe and be still.’

Geraldine says to stop anxiety from escalating, we can ‘train’ ourselves each time we feel anxious. ‘We can breathe in a smell and start to associate that smell with making us feel calm,’ she adds.

Full article 31st March 2020 –  www.housebeautiful.com/lifestyle

Learn more about the benefits of Aromatherapy scents

I teach 1-day Aromatherapy courses throughout the year where you get to smell 15 different Aromatherapy Essential oils. I will also guide you in how to blend Aromatherapy oils and how to create blends for the scents that you love. You will make your own personalised Lip Balm, Bath Salts and Body lotion. This will give you the confidence to then create your own natural beauty products at home.

The maximum attending an Aromatherapy course is 6 people so that allows you to ask questions regarding which Aromatherapy oils would help with emotional, mental and physical health problems.

For more details of the 1-day Aromatherapy Blending course click on this link – Aromatherapy Course: How to blend Essential oils

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Article in Happiful- Mindfulness & Aromatherapy to feel calm

calm - breath meditation

How scents can help root us to the present moment and help us feel calm

I am interviewed about how I blend Aromatherapy and Mindfulness together to help me feel calm. I also find this is the most popular meditation when I teach this to participants in my 8-week Mindfulness classes.

Here is the article – A short-cut to mindfulness

Meditation is the usual go-to mindfulness technique, and is highly recommended, but it can also be helpful to find quick ways to anchor yourself throughout the day for those moments when you can’t really drift off into a meditative state.

A tool that’s been helping me recently is so simple, I’m not sure why I didn’t think of it sooner – scent.

Why does scent help us feel calm?

The reason aromatherapy can be so powerful in helping us feel calm is because it triggers our limbic system, the part of the brain linked to emotions and memories. Speaking to Cosy Owl following their survey results, clinical aromatherapist Geraldine McCullagh expands on this.

“When we breathe in a scent such as an aromatherapy oil it triggers a reaction in the part of our brain  and sets off a reaction in our bodies such as feeling calm or energised.

“The limbic system also associates smells with emotion and memories. For example,  the smell of Lavender can trigger a memory of a summer holiday in France and associate that memory with feeling relaxed.”

Geraldine goes on to say that because of this link between scent and memory we can effectively train ourselves to associate a certain scent with feeling calm.

“The next time we are starting to feel anxious, we can smell the essential oil and our minds will associate the smell with feeling calm. It means that we can stop the anxiety from escalating.”

So, next time you’re feeling overwhelmed with worry, find a scent you adore and breathe it in for a few long, slow breaths. Focus on the scent and being exactly where you are.

You can read the full article here – 3rd March 2020 happiful.com/using-scent in Mindfulness/

Here is a short meditation using Aromatherapy & Mindfulness to feel calm

For more information on the 8-week Mindfulness class, click on this link – Mindfulness Course for Beginners

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East Lothian Gift Card accepted by Me Time Therapies

East Lothian gift card

I can now accept the East Lothian Gift Card for

  • Therapies: Reflexology, Aromatherapy Massage & Indian Head Massage
  • Mindfulness: 8-week Mindfulness for Beginners classes in Musselburgh
  • Therapy courses: Aromatherapy course, Hand Reflexology course, Indian Head Massage course & Make your own natural Skincare course
  • Products: Make your Own Body Butter & Lip Balm kit, Relaxing Massage/Reflexology Balm, Citrus Invigorating Massage/Reflexology Balm & Vegan Body Butter.

What is the East Lothian Gift Card?

The Gift Card is the perfect present for friends, family and colleagues. The  Gift Card is a MasterCard-based gift card which can be used across East Lothian.  The East Lothian Gift Card is accepted only at independently owned businesses throughout East Lothian. Me Time Therapies can found  inthe Health and Beauty category (Where to Spend heading)

The card works in the same way as department store /shopping centre gift cards but for the whole county of East Lothian. East Lothian is the first county in Scotland to launch a dedicated gift card.

Read more about the East Lothian Gift Card »
(look for Me-Time Therapies under the Heading ‘Health & Beauty’)

How to use the Gift Card?

Presently, you will need to be present to use the Gift Card as it is swiped through a card reader. You are unable to purchase therapy courses or products online but that may change in the near future. You can pay full or part payment for the therapies, courses or products.

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